Many business owners believe that simply having a website will automatically bring in more clients.
In a sense, this is true — a website is the foundation of your online presence. It gives potential clients a place where they can learn more about your business, services, products, and contact details.
But here’s the reality:
A website only works if people know it exists.
Website traffic doesn’t magically appear. You need to actively market your website so that clients can find it, visit it, and eventually choose your business.
At Tailorweb, we see this often: a beautiful website is created, but no marketing follows — resulting in little to no online engagement. Luckily, there are many easy ways for business owners to build awareness themselves, even without hiring a marketing team.
How Business Owners Can Spread Website Awareness Themselves
You don’t need a big marketing budget to start promoting your website. Consistency and creativity already go a long way. Here are practical ways to market your website:
1. Share your website on social media
Whether you have a Facebook, Instagram, LinkedIn, or WhatsApp Business profile — share your link often.
- Add your website link to your bio or “About” section.
- Share posts that point clients to relevant website pages (services, portfolios, specials).
2. Add your website to WhatsApp
- Use a featured link in your WhatsApp Business profile.
- Send your website link when responding to new inquiries.
- Add it to your WhatsApp Status to remind clients that your website is available 24/7.
3. Include your website in your email signature
Every email you send becomes a mini advertisement.
4. Put your website link on printed items
If you print:
- business cards
- flyers
- posters
- shop signage
…always add your website URL. It creates curiosity and encourages people to learn more.
5. Tell your existing clients
Word of mouth is powerful. Let your current customers know they can now browse your services or products online.
6. Share your website on local community groups
Most towns and cities have active Facebook community groups. Posting your website link there (strategically and respectfully) can help people discover your business quickly.
How Tailorweb Can Help You Market Your Website
If marketing feels overwhelming, Tailorweb can assist you in promoting your website professionally.
Facebook Business Page Creation
We set up a fully branded Facebook Page for your business, including:
- profile and cover photo
- correct contact details
- optimisation for visibility
- a complimentary welcome post
Marketing Through Meta Ads
Tailorweb can help you advertise using Meta Ads — meaning your business can reach thousands of potential clients in your chosen area.
Please note: Tailorweb currently does not offer Google Ads.
This form of paid marketing boosts your website traffic and builds brand awareness faster than organic posting alone.
Frequently Asked Questions
1. Why do I need a website if I already have Facebook or WhatsApp?
A website gives your business credibility and acts as a professional “home base.” Social media platforms can change — your website is yours forever.
2. Will a website bring me more clients automatically?
Not automatically. A website attracts clients when you actively market it and guide people to visit it.
3. How long does it take to see results from website marketing?
Organic marketing (sharing your website manually) takes time and consistency. Paid marketing (Meta Ads) can deliver faster results.
4. What is the most effective way to market my website?
A combination of:
- regular social media posting
- word-of-mouth
- adding your link everywhere
- Meta Ads for stronger reach
5. Should I update my website regularly?
Yes. An active, updated website performs better in search engines and builds trust with visitors.
Your website is a powerful tool — but only if you help people find it.
Marketing your website is not optional; it’s essential. By sharing your link often, staying active online, and using platforms like Facebook and Meta Ads, you’ll gradually build visibility and attract new clients.
If you need help setting up a Business Facebook Page or running Meta Ads, Tailorweb is here to support you every step of the way.